Saudi Businesses Prepare for Ramadan with New Strategies and Offerings

As Ramadan approaches, businesses in Saudi Arabia are ramping up preparations across various sectors, including food, e-commerce, and hospitality. Amazon has launched ‘Ramadan Boxes’, while retailers and online shops report increases in sales and demand for traditional products. Hotels aim to enhance the iftar experience, reflecting the values of community and generosity.

In preparation for the upcoming Ramadan season, businesses across Saudi Arabia, from the food and beverage sector to hospitality and e-commerce, are launching new products and marketing strategies to capitalize on increased consumer demand. Nausherwan Hafeez, the Amazon Country Manager for Saudi Arabia, noted that staple items such as rice and oil are particularly sought after during this festive month.

Amazon has introduced ‘Ramadan Boxes’ that comprise essential items for iftar, allowing customers to purchase these boxes or donate them to local food banks. Meanwhile, Mohammed Majid, Sales Manager at Economy Saving Center, reported a substantial 70% increase in sales as the holy month approaches, with the introduction of Ramadan-themed merchandise such as decorative items and locally produced goods.

Online retail has also thrived, with Saleha Ameen, founder of a handcrafted goods store, reporting a 40% surge in online shopping attributed to the lead-up to Ramadan. There has especially been a rise in demand for customized prayer mats and personalized items. Additionally, local food brand Soma is experiencing a jump in orders for traditional dishes enjoyed during iftar, with founder Noura Abdullah emphasizing their commitment to quality through technology and data analytics.

Goody Kitchen, a leading food brand, is adjusting its marketing efforts and has released a Ramadan magazine featuring recipes and narratives that celebrate food, family, and traditions. The hospitality sector is also preparing for increased patronage. Vipin Khattar, General Manager of The Ritz-Carlton Jeddah, shared insights about enhancing iftar selections and creating an atmosphere that honors Ramadan traditions using data analytics to better serve guest preferences.

Movenpick Hotel Tahlia Jeddah’s General Manager, Monther Abou Alssil, indicated the hotel will offer a fusion iftar menu inspired by Italian cuisine, showcasing dishes prepared by an Italian chef. The hotel is also hosting a charity event aimed at including individuals with special needs in the breaking of the fast, embodying the spirit of community and generosity.

Overall, businesses across various sectors in Saudi Arabia are evolving to meet the heightened demand during Ramadan, employing innovative strategies to enhance customer experience and uphold the month’s values.

Businesses throughout Saudi Arabia are actively preparing for Ramadan, focusing on innovations in product offerings and enhanced customer experiences. The food, hospitality, and retail sectors are witnessing significant increases in demand, driven by cultural practices surrounding the holy month. The community’s collective efforts to provide support through services such as donations reflect the true spirit of Ramadan, emphasizing family, generosity, and tradition.

Original Source: www.arabnews.com