NBC News Now Expands Streaming Service into Mexico and Brazil

NBC News Now is expanding its streaming service into Mexico and Brazil, focusing on hard news and live programming. The service has been successful in Europe and aims to capture the growing online news market in Latin America, offering its content at no additional cost to Samsung users. The platform achieved record viewership during the recent elections, underscoring its potential in this new market.

NBC News is set to broaden its global reach by launching its 24/7 streaming service, NBC News Now, in Mexico and Brazil, the largest markets in Latin America. Since its inception in 2019, the platform has expanded throughout Europe and is set to provide a robust offering of news coverage across these major Latin American nations at no additional cost to Samsung customers. Notably, NBC News Now emphasizes timely reporting over opinion-driven programming, catering to a growing audience for online news.

The premium programming lineup includes popular shows such as “Meet the Press Now” and “NBC Nightly News,” positioning the service as the first U.S.-based news channel available in this region. NBC News Now has gained traction due to its record-setting viewership, particularly during significant events like the recent elections, where it amassed over 100 million views on Election Day alone.

Despite the initial focus on breaking news, competitors within the region present unique challenges, especially as the consumption pattern shows a pivot towards online media through social networks and digital innovations. Research from Statista highlights that a significant portion of Brazilian users now prefer online news, which underscores the necessity for NBC News Now to adapt its strategies accordingly. The service’s goal remains to provide consistent, live coverage with a distinct emphasis on factual reporting.

The expansion of NBC News Now into Latin America reflects the increasing demand for digital news sources in the region, where traditional media consumption is gradually shifting online. The influence of social media and the accessibility of the internet have prompted significant changes in how news is consumed in Latin countries. In Brazil, more than half of internet users prefer online news, whereas Mexico maintains a stronghold on legacy media but also shows increasing interest in digital platforms. By entering this market, NBC News aims to capture a growing audience looking for reliable news content.

The launch of NBC News Now in Mexico and Brazil signifies a strategic move to capitalize on the rising demand for digital news platforms in Latin America. With its extensive programming and commitment to breaking news, NBC News aims to provide a distinctive alternative in a market that is becoming increasingly reliant on online sources. As viewer preferences continue to evolve, NBC News Now’s entry into these markets represents a timely opportunity to connect with a new audience seeking credible news coverage.

Original Source: variety.com