Anthony Kiedis Launches JOLENE, A Concert-Friendly Canned Coffee Brand

Anthony Kiedis, frontman of the Red Hot Chili Peppers, has launched a concert-friendly coffee brand named JOLENE in collaboration with Shane Powers. Backed by Live Nation, JOLENE will feature coffee sourced from a women’s co-op in Peru, available at festivals and online. The brand offers cold brew and oat milk latte flavors, with plans for signature cocktails at Live Nation venues.

In an unexpected twist, Anthony Kiedis, the charismatic frontman of the Red Hot Chili Peppers, has now ventured into the world of coffee. Not just any coffee, but a new brand called JOLENE, which he developed alongside his friend Shane Powers, known for his appearance on Survivor: Panama and his narration work with Tyler, The Creator on the Cherry Bomb album. Kiedis’s enthusiasm for coffee is evident, particularly as the band distances itself from substance use.

JOLENE aims to be a “concert-friendly” coffee brand, set to make a debut at Live Nation’s festivals and select amphitheaters, with the company having secured equity investment from Live Nation. This strategic partnership echoes a previous collaboration with another beverage company, Liquid Death, reinforcing a growing trend among artists to create lifestyle brands around their passions.

In discussing how this project came to life, Kiedis shared a lively anecdote: “Shane shouted at me down the sidewalk ‘Let’s do something!’ I shouted back ‘how ’bout coffee’? He said ‘done.’” While Kiedis expresses a humorous lack of business acumen, stating, “I have no idea about business,” his passion for coffee and creative approach is clear. The duo opted for a more hands-on approach – choosing to develop their product in a kitchen rather than over-engineering a tech gadget.

The coffee beans for JOLENE are sourced from a cooperative run by women in Peru, an element that emphasizes sustainable and responsible sourcing. JOLENE offers two initial flavors: cold brew and oat milk latte, ideal for consumption at festivals or at home. Additionally, bartenders at Live Nation locations will mix these coffee products into specialty cocktails, catering to concertgoers looking for a caffeine boost during performances.

For those eager to try JOLENE, the coffee is available online as of today, with a 12-pack of black cans priced at $32.99 and the oat milk latte variant available for $35.99. With Kiedis’s passion behind it, JOLENE seems set to add an energetic splash to the coffee scene, especially for festival enthusiasts fueled by the thrill of live music and good brews.

Anthony Kiedis’s new venture, JOLENE, marks a unique intersection between concert culture and coffee. Partnering with Shane Powers and backed by Live Nation, the brand will offer convenient beverages at events, promoting a coffee that supports women growers in Peru. With its launch, JOLENE promises to not only cater to audience tastes but also to redefine how fans enjoy their favorite shows with a caffeinated twist.

Original Source: www.stereogum.com