AAG Secures Historic Partnership with Adidas for Track and Field Development

The Athletics Association of Guyana has secured a multi-year partnership with Adidas, featuring an initial $300,000 equipment investment and $250,000 annually for three years. Key officials attended the announcement on March 22, highlighting the potential benefits for athletes and the sport’s profile in Guyana.

The Athletics Association of Guyana (AAG) has secured a significant multi-year partnership with global sportswear brand Adidas, marking a monumental advancement for Track and Field in Guyana. This deal includes an initial investment of $300,000, dedicated to equipment, and a continuing annual support of $250,000 over the next three years.

Facilitated by Guyanese Cubie Seegobin, this collaboration aims to provide not only equipment but also financial backing for the sport. The announcement was made at the National Track and Field Centre in Leonora during the CARIFTA Games trials on March 22.

The ceremony featured notable attendees including Minister of Culture, Youth and Sport Charles Ramson Jr., Director of Sport Steve Ninvalle, and AAG President Sheryl Hermonstine. Minister Ramson Jr. emphasized that Guyana’s potential as a Track and Field nation and its achievements at junior levels were instrumental in securing the partnership with Adidas.

He remarked, “This deal that Guyana has signed with Adidas, which is a world-class advanced company that any other country in the world would want to trade places with us right now for being able to secure this deal on your behalf. That’s how important it is to be recognised.” Director Ninvalle further noted the magnitude of this investment, suggesting that it would significantly enhance the sport’s profile in the country.

AAG President Hermonstine expressed her enthusiasm about this groundbreaking agreement, underscoring the significant benefits it will bring to athletes and coaches within the sport.

The AAG’s partnership with Adidas is a landmark development for Track and Field in Guyana, promising substantial support through both equipment and financial contributions over the coming years. The involvement of key stakeholders underscores the significance of this deal in enhancing the nation’s profile in athletics. This collaboration is poised to yield numerous benefits for athletes and coaches, marking a pivotal moment in the evolution of the sport in Guyana.

Original Source: newsroom.gy