Gran Malo Tequila Co-Founded by Luisito Comunica Now Available in Texas

Gran Malo, co-founded by influencer Luisito Comunica, has launched in Texas, expanding its reach beyond existing markets like Arizona and California. The tequila combines blanco tequila, chiles, and tamarind, reflecting Mexican cultural influences. Available for $19.99, it showcases a unique design and has garnered significant social media attention.

Gran Malo, a distinctive tequila brand co-founded by the prominent Mexican influencer Luis Villar Sudek, known as Luisito Comunica, has officially expanded its distribution to Texas, joining the ranks of Arizona, Colorado, Nevada, New Mexico, and California. Launched in Mexico in 2021, Gran Malo has garnered attention for its unique flavor profile inspired by traditional spicy Mexican sweets, with its first introduction to the U.S. market occurring in 2024.

The brand stands out in the flavored shots segment due to its unique formulation, which blends blanco tequila with macerated chiles and tamarind. Villar characterizes Gran Malo as the perfect spicy tamarind shot for enhancing any gathering, stating that it promotes an atmosphere of celebration. With over 128 million followers across his social media platforms, he is recognized as one of the most influential figures in the Spanish-speaking digital space.

Villar has highlighted the growing distribution of Gran Malo from Mexico to both Latin America and the United States, made possible through collaborations with well-established spirits distributors, Spirit of Gallo and Casa Lumbre. The brand’s visual identity reflects its rich cultural heritage, featuring a logo replete with iconic folklore characters, such as El Diablo and La Calaca, and a bottle design inspired by papel picado, or paper banners. Notably, the cap of the bottle serves a dual purpose as a shot glass.

Available in Texas, Gran Malo is offered in 750-milliliter bottles at a retail price of $19.99. For additional details regarding local purchasing options, consumers can visit Gran Malo’s official website.

Gran Malo, co-founded by Luisito Comunica, has successfully extended its availability into Texas, enhancing the brand’s reach across the United States. The unique spicy tamarind tequila not only offers a novel flavor experience but is also firmly rooted in Mexican culture, as illustrated by its branding and packaging design. As it continues to grow through strategic partnerships, Gran Malo represents a significant entry in the flavored tequila market.

Original Source: www.dallasnews.com