Macktiles to Feature in Marketing Bestseller; Cybersecurity Threats Rise

Macksons Tiles Lanka has partnered with Kotler Impact to be featured in a new marketing edition. Kaspersky reports over 2.3 million bank cards were leaked due to malware. The Commercial Bank of Ceylon earned sustainability awards for its reporting. UTE delivered the largest Cat D8 tractor to NEM Construction, emphasizing operational efficiency improvements.

Macksons Tiles Lanka (Pvt) Limited, also known as Macktiles, has forged a significant partnership with Kotler Impact by signing a Memorandum of Understanding (MoU) to be featured in the inaugural Sri Lankan and Maldivian edition of “Essentials of Modern Marketing” authored by the esteemed Professor Philip Kotler. The agreement was executed on March 10th at Mandarina Colombo, representing a landmark moment for the company, with Shimmer Milfer, Group CEO of Macksons Holdings, in attendance alongside Denzil Perera, the representative for Kotler Impact.

This collaboration will culminate in an extensive case study of Macktiles, examining its brand evolution, market strategy, and innovative approaches that have positioned it as a leader within the tile manufacturing sector. Such recognition not only enhances Macktiles’ brand visibility but also underscores its commitment to excellence in the industry.

In another development, Kaspersky Digital Footprint Intelligence has reported that 2.3 million bank cards were compromised and leaked on the dark web due to infostealer malware activity in 2023-2024. The study highlights that approximately one in fourteen infections results in stolen credit card information, with nearly 26 million devices affected, signaling a significant cybersecurity threat. Kaspersky’s findings were revealed during the MWC 2025 event in Barcelona.

The analysis indicates that while the total share of leaked cards remains under one percent globally, a significant proportion is deemed technically valid. Infostealer malware effectively extracts financial credentials and user data, contributing to the ongoing issue of identity theft and financial fraud in both personal and corporate sectors.

Experts predict that the infection rate of infostealer malware could escalate in 2024, with Redline remaining a prevalent threat and new variants such as Risepro and Stealc emerging rapidly within the malware landscape. These tools primarily target sensitive financial information, marking a growing concern for individuals and organizations alike.

Furthermore, the Commercial Bank of Ceylon has demonstrated excellence in sustainability reporting, receiving two prestigious awards for its 2023 Annual Report from ACCA at the 2025 Sustainability Reporting Awards. The Bank was recognized as the overall runner-up and won the Banking sector category, a continuation of its success from the previous year.

The recognized Annual Report effectively communicates the economic, environmental, and social impacts of the Bank’s operations to its stakeholders, affirming its commitment to sustainable development practices and transparent governance.

In another noteworthy achievement, UTE has delivered Sri Lanka’s largest Cat D8 Track-Type Tractor to NEM Construction Pvt. Ltd., reinforcing their longstanding partnership of over 45 years. This delivery aims to enhance operational efficiency for large-scale projects, coinciding with Caterpillar’s centennial celebration. NEM Construction’s Chairman, Raja Nanayakkara, praised the equipment’s performance and UTE’s reliable service, reflecting enduring trust in their collaboration to support Sri Lanka’s construction industry.

In conclusion, Macksons Tiles Lanka has made a significant advance in marketing by partnering with Kotler Impact for a comprehensive case study in a pivotal publication. Concurrently, Kaspersky’s alarming report on infostealer malware highlights ongoing threats to financial security. The Commercial Bank of Ceylon and UTE’s successful ventures further illustrate the commitment to sustainability and operational excellence in Sri Lanka’s business landscape. Each of these developments not only represents achievements in various sectors but also the evolving challenges and responsibilities in today’s corporate environments.

Original Source: island.lk