Morocco’s Successful Affordable Fish Initiative Distributes 2,150 Tons of Seafood

Morocco’s “Affordable Fish” initiative has sold 2,150 tons of seafood in over 40 cities, providing affordable options amidst rising fish prices. The initiative, launched on February 22, includes mobile units for remote access during Ramadan, bolstered by public trust in quality. Future expansions aim to sustain supply and address pricing disputes associated with middlemen.

The Moroccan government has reported the success of the seventh edition of the “Affordable Fish” initiative, detailing the sale of 2,150 tons of seafood across more than 40 cities, as announced by the Ministry of Agriculture and Fisheries. Launched on February 22, this program addresses citizens’ demand for reasonably priced seafood due to widespread dissatisfaction with escalating fish prices.

Originally, the initiative set a goal to distribute upwards of 4,000 tons of seafood throughout the country. Notable cities participating in the initiative include Casablanca, Rabat, Sale, Fez, Agadir, Marrakech, and Dakhla. Additionally, mobile fish caravans are extending services to remote areas, thereby ensuring broad access to seafood, especially during Ramadan.

Sales points are witnessing significant foot traffic, with nearly 400 customers frequenting each location daily. This high demand reflects the public’s confidence in the quality and affordability of the frozen fish sold. The safety of all seafood items is emphasized, as they undergo rigorous checks by the National Office for Food Safety (ONSSA).

Looking ahead, the expansion of distribution is anticipated through enhanced logistics and improved collaboration within the fishing industry, aimed at ensuring a consistent supply of seafood during Ramadan. The recent price fluctuations in fish have ignited discussions, particularly following the actions of a young man in Marrakech, who sold sardines at MAD 5 ($0.50) per kilo, directly confronting the market norm of MAD 25 ($2.50).

He pointed out that the inflated costs stem from middlemen, referred to as “Chnaqa,” who have a reputation for significantly marking up prices. Fishermen corroborated this, noting wholesale sardine prices are roughly MAD 2.5-3 ($0.25-0.30), which raises questions about the disparity between original and market prices.

The “Affordable Fish” initiative has effectively catered to the growing demand for affordable seafood in Morocco, resulting in the distribution of 2,150 tons across numerous cities. With mobile units ensuring accessibility during Ramadan and a focus on safety and quality, the program exemplifies a governmental response to public concern over fish pricing. The ongoing efforts to enhance logistics and address price inflation suggest a commitment to maintaining this initiative’s success in the future.

Original Source: www.moroccoworldnews.com