Moroccan Wholesale Sector Sees Growth Amidst Challenges for Services

The wholesale trade sector in Morocco reported growth in late 2024, with 36% of businesses noting higher sales. However, the non-financial services sector struggled, with 49% experiencing declining activity. Looking ahead, expectations for early 2025 are cautiously optimistic across both sectors, concentrating on stability and growth opportunities in specific areas.

In late 2024, Morocco’s wholesale trade sector demonstrated notable growth, with 36% of wholesalers reporting increased sales, as indicated by a survey conducted by the High Commission for Planning (HCP). Conversely, the non-financial services sector encountered difficulties, as 49% of businesses faced a decline in activity, particularly in areas such as telecommunications, air transport, and real estate services.

Despite these challenges, optimism is beginning to surface for the first quarter of 2025, with 37% of companies in the service sector and 28% of wholesalers predicting growth. Moreover, during the last quarter of 2024, approximately 35% of business leaders in non-financial services noted an increase, particularly in hospitality, land transport, and warehousing, while the overall capacity utilization rate of these sectors stood at 74%.

The stability of employment remained a concern; 59% of companies reported no changes, while 22% implemented job cuts. Investment trends in 2024 were directed largely towards equipment replacement and business expansion, as reported by 76% of industry leaders. Although 37% anticipate growth in early 2025, only 8% foresee a decline.

In conclusion, the Moroccan wholesale trade sector has shown promising growth in late 2024, while the non-financial services faced challenges. There is cautious optimism for future growth, particularly in specific sectors. Continued stability in employment and investment focus will be critical as we move into 2025, with expectations of steady demand and sales.

Original Source: www.moroccoworldnews.com