Italy Targets Indian Market for Premium Wines through Vinitaly Roadshow

Italy is increasing its investment in the Indian wine market through the Vinitaly roadshow in New Delhi, aiming to promote luxury wines and forge new collaborations. This comes amid ongoing negotiations for an EU-India Free Trade Agreement, which, if concluded, could greatly enhance market access for Italian wines. Italy’s Ambassador highlighted wine as a vital cultural element that fosters connections between Italy and India, while Vinitaly seeks to build awareness and appreciation for Italian culinary products.

Italy is strategically investing in the Indian market to promote its premier wines amidst ongoing negotiations for a Free Trade Agreement (FTA) between India and the European Union (EU). The renowned wine roadshow, Vinitaly, made its inaugural appearance in New Delhi, showcasing luxury wines from Italy’s prestigious wine regions, including Apulia, Tuscany, Veneto, Campania, and Abruzzo, to explore potential partnerships and opportunities.

This initiative aims to elevate Italian wine culture in India and connect Italian producers with an expanding network of local importers, distributors, and consumers. As the premium wine segment flourishes in India, Vinitaly seeks to capitalize on this growth, particularly within the country’s upscale hospitality and tourism sectors.

Despite a significant increase in trade—approximately 90% over the past decade—negotiations for the FTA have encountered challenges, particularly concerning tariffs on wines, cars, and agricultural commodities. Following talks between Indian Prime Minister Narendra Modi and EU President Ursula von der Leyen, discussions have resumed with a goal to finalize the agreement by year-end.

Ambassador Antonio Bartoli of Italy emphasized the cultural significance of wine in Italy, stating that it represents good taste, quality, and a shared conviviality with India. Beyond merely increasing market presence, Vinitaly seeks to foster a deeper understanding and appreciation for Italian wines by planning advanced educational masterclasses for industry professionals and enthusiasts alike.

Furthermore, Vinitaly aims to highlight Italy’s premium food products, including the rising demand for high-quality extra virgin olive oil, integrating these products into their showcases. This event not only aligns with the prospective EU-India trade agreement discussions but also presents an opportunity to enhance accessibility for Italian wines, benefiting both producers and consumers in India.

In summary, Italy is proactively engaging with the Indian market to promote its premium wines through the Vinitaly roadshow in New Delhi. This initiative underscores Italy’s commitment to cultural exchange and business partnership amid ongoing FTA negotiations with the EU. By fostering appreciation for Italian wines and food products, both Italy and India stand to gain from strengthened trade relations. This event serves as a significant step towards achieving greater market access and cultural connections between the two nations.

Original Source: indianexpress.com