Regulatory Investigation into Kera Gummies Over Fiber Content Claims

Kera Gummies, endorsed by Miss Grand International, are under investigation for allegedly low fiber content following consumer complaints. Tests revealed only 0.51 grams of fiber per box, raising concerns about misleading advertising. Kera Vietnam claims higher fiber content and licensing from health authorities, amidst contrasting expert opinions on dietary supplements.

The Food Safety Authority has mandated local authorities to investigate the manufacturing processes of Kera Gummies, a product endorsed by Miss Grand International. Concerns have arisen regarding misleading advertisements on social media platforms such as Facebook and TikTok.

Promoted by influencers, the gummies have come under scrutiny as consumers reported that they contain significantly less fiber than claimed. One individual took a box of Kera Gummies to a testing facility, where results showed only 0.51 grams of fiber in the entire box, which is just a fifth of the fiber found in 100 grams of banana.

The World Health Organization recommends a daily fiber intake of at least 25 grams for adults, translating to approximately 50 gummies. The health authorities in Dak Lak are currently reviewing the manufacturing practices of Asia Life, the gummies’ producer.

In response to the controversy, Kera Vietnam issued a statement on Facebook claiming that their gummies are made from high-quality locally sourced ingredients. They asserted that each gummy contains over 200 milligrams of fiber based on a test conducted by Avatek Science Technology and confirmed they hold necessary licenses from the Ministry of Health.

Kera also refuted rumors regarding the product being manufactured in China, attributing unauthorized usage of its images on a Chinese e-commerce site to a distributor’s actions without their consent. Moreover, Lam Vinh Nien, a nutrition expert, noted that dietary supplements like fiber gummies should not replace fresh vegetables in diets, as processing can diminish their nutritional value.

The investigation into Kera Gummies underscores the importance of transparency in health supplement advertising. The claims of fiber content appear exaggerated, prompting regulatory scrutiny. Consumers should remain cautious and informed regarding dietary supplements, as they serve as additions, not substitutes, for whole foods. Overall, Kera Vietnam maintains that their product meets certain quality standards amid public skepticism.

Original Source: e.vnexpress.net