TCF Council to Represent Fiji at Australia International Sourcing Fair

The TCF Council will send representatives to the Australia International Sourcing Fair (AISF) this month, marking Fiji’s return after the pandemic. The exhibition is crucial for showcasing Fiji as a sourcing hub for Australia and the Pacific. The ‘Make it in Fiji’ initiative has revitalized the industry, emphasizing quality and flexibility. Three local companies will attend the fair from November 19-21 in Melbourne.

The Textile Clothing and Footwear Council of Fiji (TCF Council) is set to send a delegation to the Australia International Sourcing Fair (AISF) later this month, marking Fiji’s return to this significant exhibition after a hiatus due to the COVID-19 pandemic. The council emphasized the importance of Fiji as a vital regional sourcing hub for Australia, New Zealand, and the Pacific Islands, reflecting a strong commitment to revitalize the local industry. The TCF Council highlighted the longstanding ‘Make it in Fiji’ initiative, which has been instrumental in rejuvenating Fiji’s textile, clothing, and footwear sector over the past decade with support from AusAID. Noteworthy achievements include producing iconic brand products recognized in markets as varied as America, Australia, New Zealand, and Europe. Distinguishing itself from larger competitors like China and India, Fiji focuses on adaptability and quality, offering shorter, custom-order runs. This strategy is coupled with a strong commitment to social and corporate responsibilities. In particular, the delegation’s ability to forge personalized relationships is a notable strength, as Fiji’s manufacturers are renowned for their excellent customer service, closely associated with the famous ‘Fiji smile’. To date, three prominent companies, Danam (Fiji) Pte Ltd, Nagsun Apparel Fiji Ltd, and United Apparel (Fiji) Pte Ltd, are confirmed to attend AISF, which is set to take place from November 19-21 at the Melbourne Exhibition Centre in South Bank, Victoria.

The upcoming Australia International Sourcing Fair (AISF) presents a significant opportunity for the Textile Clothing and Footwear Council of Fiji (TCF Council) to showcase Fiji as a key player in the textile and clothing industry. Post-COVID, this exhibition serves as a platform to highlight Fiji’s manufacturing capabilities and its unique market position. The long-standing initiative ‘Make it in Fiji’ illustrates the collective efforts to innovate and sustain the industry, making it a crucial player in the regional economy.

In summary, the TCF Council’s participation in the AISF underscores Fiji’s resilience and adaptability in the textile and footwear sector. The successful execution of the ‘Make it in Fiji’ campaign has positioned the country as a competitive sourcing hub, focusing on quality and personalized service. The confirmed presence of key local companies at the fair further illustrates a commitment to growing Fiji’s international market presence and fostering beneficial partnerships in the industry.

Original Source: www.fijitimes.com.fj